Virtual Fashion & Digital Clothing Design in Lens Studio 4

Discover how we harnessed the latest features in Lens Studio 4 to create immersive virtual fashion experiences. This project showcases:

✨ VFX Graph – for the dynamic falling hearts effect
👗 3D Full Body Mesh – to seamlessly fit the bodysuit to the user’s form
🧥 Body Tracking Element – enabling realistic movement for the jacket

Watch as cutting-edge AR technology and digital fashion design come together in an interactive experience!

Bringing Digital Characters to Life: A 3D Animation Breakdown

This project combines cutting-edge 3D design, animation, and rendering tools to create a seamless digital experience:

🎭 Character Creation & Animation – Designed in Reallusion Character Creator and animated in iClone
🧥 Clothing & Simulation – The coat was crafted and simulated in Marvelous Designer
🎨 Props & Detailing – Modeled using Pixologic ZBrush with materials created in Adobe Substance
🏙️ 3D Scene & Rendering – Built in 3ds Max and rendered with Chaos V-Ray
🎬 Post-Production – Composited in Adobe After Effects, with audio editing in Adobe Audition
🎵 Music – Chocolate Alien by Max Ventura on Beatstars

A fusion of technology and artistry, bringing a fully realized digital character to life!

Snapchat Lens Studio 4 introduced several powerful new features for AR creators. In Miraculous Ladybug and Tikki, we leveraged the Full Body Mesh Resource to bring Ladybug’s suit to life. When the Snapchat camera detects a human body, it generates a dynamic 3D mesh that adapts seamlessly to the user's form—making Marinette’s tight bodysuit an ideal showcase for this capability.

For her mask, we utilized the Face Mesh Resource, which enables the Snapchat camera to recognize facial structures and create a real-time 3D mesh that tracks head movement and facial expressions with precision.

And finally, the most charming element—Tikki. We designed and animated her before importing the model into Lens Studio, bringing the beloved Kwami to life in AR.