Western Digital + SanDisk Design Leadership
I worked for SanDisk + Western Digital for over than 10 years, where I held several creative leadership positions
2016 - 2017 | Director Video Creative
I managed the Corporate Marketing Video Team at Western Digital. The team produces videos for different marketing and sales activities, including product advertising, social media marketing and thought-leadership campaigns. We also created video content for our 3 international consumer brands: G-Technology, WD and SanDisk. I was leading and growing a creative team of motion graphics designers, video editors and producers, to deliver original and impactful video content.
2013 - 2016 | Sr. Manager Multimedia Design
I directed a team of digital designers to deliver engaging digital marketing campaigns. The global campaigns included assets such as micro-sites, banner-ads, email blasts and videos.
2011 - 2012 | Sr. Manager Product UI/UX Design
I led a team of User Experience and User Interface designers to develop desktop and mobile apps. Desktop tool example: SanDisk SSD Dashboard. Mobile app examples: SanDisk Memory Zone and SanDisk Wireless Flash Drive. The apps are on Google Play and iOS App Stores.
2009 - 2010 | UI/UX Product Designer
I designed the UI/UX for MP3 players, music apps for feature phones and BlackBerry OS apps. I worked as part of a global design team that developed product lines such as Sansa media players, slotRadio and slotMusic.