Western Digital + SanDisk Design Leadership

I worked for SanDisk + Western Digital for over than 10 years, where I held several creative leadership positions

2016 - 2017 | Director Video Creative

I managed the Corporate Marketing Video Team at Western Digital. The team produces videos for different marketing and sales activities, including product advertising, social media marketing and thought-leadership campaigns. We also created video content for our 3 international consumer brands: G-Technology, WD and SanDisk. I was leading and growing a creative team of motion graphics designers, video editors and producers, to deliver original and impactful video content.

SanDisk YouTube Channel

SanDisk Product Video Compilation

WD YouTube Channel

WD Product Video Compilation

G-Technology YouTube Channel

G-Technology Product Video Compilation

Western Digital Corporation YouTube Channel

Western Digital Corporation Video

2013 - 2016 | Sr. Manager Multimedia Design

I directed a team of digital designers to deliver engaging digital marketing campaigns. The global campaigns included assets such as micro-sites, banner-ads, email blasts and videos.

2011 - 2012 | Sr. Manager Product UI/UX Design

I led a team of User Experience and User Interface designers to develop desktop and mobile apps. Desktop tool example: SanDisk SSD Dashboard. Mobile app examples: SanDisk Memory Zone and SanDisk Wireless Flash Drive. The apps are on Google Play and iOS App Stores.

2009 - 2010 | UI/UX Product Designer

I designed the UI/UX for MP3 players, music apps for feature phones and BlackBerry OS apps. I worked as part of a global design team that developed product lines such as Sansa media players, slotRadio and slotMusic.

Work Portfolio